Somehow you just expect a florist to live in a home that echoes the vibrancy, fragrance and artistry of her daily life. Ingrid Pritchard, the director/owner of Scent Floral Boutique, doesn’t disappoint. Immediately, I notice the appealing scent of Ingrid’s home, thanks to the presence of her many candles and oils, and the inevitable flowers dotted all around. She lives in a charming villa in Petone with her dogs, Sif and Jessie, and cats, Poppy and Rosie, and has just finished revamping the interior of her home, including painting and doing up the kitchen, bathroom and bedrooms. Since moving in four years ago, Ingrid has transformed the villa, opening it up with a softer colour palette and decking it out in a romantic/vintage aesthetic, capturing the age of the home, but with all contemporary comforts.
While she enjoys the natural lightness of most of the house, one of her favourite rooms is also the darkest. She calls it “The Snug”, and as the name suggests, it is a room for nestling up in during the winter. It’s loaded with cushions and a spotlight for reading.
Ingrid enjoys entertaining and having people over for dinner, but she admits that she’ll pass up on the cooking in place of a trip to one of the many take-out options in Jackson Street. “It’s a New York City thing that I still relate to,” she says.
A born and bred Wellingtonian, Ingrid spent many years out of New Zealand, after gaining qualifications in nursing. Much of that time was spent “travelling a lot in the States and South America”. Along the way, there was a career change from nurse to florist. Ingrid says she’s always been creative, but that nursing has given her a great base and provides a good background for any other occupation.
When asked if she’d ever consider going back to nursing, Ingrid insists she’s found her vocation in floristry, which itself had something of a serendipitous beginning. Seven years ago, she came down to Wellington
from Auckland for a job interview, but instead found the site where she set up her retail shop in the city’s busy CBD.
Her Johnson Street business is only one part of her budding empire. “I also have events and weddings, and then I have corporate clients, so there’s three parts to the business. I do a lot of theming for events, like corporate parties, and I’ve also done interiors of friends’ houses.”
It is now coming up to the busy season for Ingrid’s business, making it difficult for her to find time to do the desired landscaping for her garden. However, that doesn’t mean she won’t be able to continue taking pleasure in the blooming of a dazzling range of floral favourites, such as jasmine, hibiscus and winter rose, not to mention the 60 hydrangeas that will reign supreme in a garden truly fit for a florist.
About Eliza Romanos
A confirmed Wellingtonian, Eliza comes from a family of journalists and has recently completed a BA at Victoria University in Art History and Media. Now making her own way in the world of journalism, she has particular interests in fashion and art. She misses the DTL in lower Cuba Street and the dance floor being at the other end of Good Luck Bar. Eliza lives in a bitterly cold flat in Brooklyn but appreciates the walk into town through Central Park every morning.