“When I was finishing up being a mature student at university, I was doing my professional practice paper, and my mentor said to me, ‘Hey, you should go out and sell what you do’,” reflects the friendly and engaging Lisa Martin, managing director of Wellington based mobile finance and accounts administration service GoFi8ure. “I’m thinking, what I do is go into businesses and fulfil the accounts function – right from really basic timesheets, to paying staff, paying suppliers, doing management reports, and liaising with a chartered accountant. I can speak the lingo that the average accounts person who can just do accounts payable might not be able to, and I really enjoy getting in there and getting it all done quickly. Who is going to buy that?”
Eleven years on, the value of Martin’s skill set and service concept has been proven through GoFi8ure. With a staff of eight, they provide mobile support for an ever-increasing portfolio of small- to medium-sized businesses that have learned to love the essential financial administration and bookkeeping support Martin’s staff (the GoFi8urines) provide them with.
“When people don’t know what to do, they don’t do anything at all,” Martin says. “Quite often they just hope that no one else will notice. All of us here have seen people who won’t open up envelopes from the Inland Revenue or ACC, because they just fear what might be inside. It could be another request to do something they don’t know how to do. They don’t want to appear stupid by asking someone. If they don’t open it, it doesn’t exist. So it just goes in the drawer. We want to turn this around.”
Offering full financial administration, reliable bookkeeping services, financial reviews and training, financial rebuilds, and specialist training in accounting software like Xero, GoFi8ure can look after a business’s accounts for them, or upskill existing accounting staff. “We can drop in, we can do relief work, holiday cover, and we can use all the accounting packages,” she enthuses. “We’ve seen all the mistakes, and fixed them before. Why reinvent the wheel and try doing it all over, when you could just hire us?”
Having created a fun, yet professional culture within GoFi8ure, Martin’s team is the antithesis of the dull stereotype associated with accounts and payroll staff. “You know how some people think bookkeeping is as boring as batshit?” she laughs. “We want to make it fun, otherwise people won’t do it.” As part of this, she’s surrounded herself with qualified individuals who are motivated by progress, and makes every effort she can to develop her “extreme bookkeepers”. “They are all members of the New Zealand Bookkeepers Association”, she adds.
“If my staff can see physical and psychological changes within a business where the staff and the boss are benefiting from their help, they’re on cloud nine. With us, our clients are our success stories, and that flows backwards. We’re proud knowing something we’re passionate about is making a real difference.”[info]
0800 463 488[/info]